Student Research Symposium Program Portal: Submission #227

serial: '227'
sid: '9075'
uuid: 6ed714c8-60fa-4b0a-a4ff-08c02c8caaea
uri: /student-research/symposium/research-symposium-program-portal
created: '1769828739'
completed: '1769828776'
changed: '1773763466'
in_draft: '0'
current_page: ''
remote_addr: 67.177.84.222
uid: '0'
langcode: en
webform_id: research_portal
entity_type: node
entity_id: '14501'
locked: '0'
sticky: '0'
notes: ''
metatag: meta
data:
  abstract: 'Adventure tourism has seen rapid growth in recent years, with social media playing a major role in how destinations and experiences are promoted. This study examines whether social media engagement may help explain why adventure tourism to New Zealand appears to be falling behind. To test this, a comparative content analysis was conducted using social media posts from adventure tourism businesses in New Zealand, Brazil, and Costa Rica. A total of 45 posts were analyzed, with 15 posts from businesses in each country. Engagement metrics such as likes, shares, and comments were examined along with content type and creator information. These engagement patterns were then compared across the three countries. Results showed that Brazil received the most online engagement overall, while New Zealand posts generated significantly higher numbers of shares. Costa Rica demonstrated the lowest engagement numbers overall. The significance of this research is that it may provide insight into how social media marketing strategies influence tourism interest and help identify ways New Zealand adventure tourism businesses could improve their online promotion. '
  additional_research_mentor: 'Dr. Wendy Ritz'
  annual_description: '5th annual Undergraduate Research Symposium, April 17, 2025'
  co_presenters: ''
  first_name: Tariana
  i_will_be_printing_my_poster: '0'
  keywords: 'Adventure Tourism, Social Media, Marketing'
  last_name: Trzaska
  major: 'Dual Enrolled Student; Intended Major - Communications'
  poster_pdf: '73108'
  poster_session_number: ''
  poster_thumbnail: ''
  presentation_modality: 'Face to Face Poster session'
  pronouns: She/Her
  research_mentor: 'Madi Flammia'
  research_mentor_s_college: 'The Collegiate School at FSU PC'
  research_mentor_s_department: Research
  research_mentor_s_email: mjf24@fsu.edu
  student_bio: 'My name is Tariana Trzaska, I am an eleventh-grade student at The Collegiate School FSU PC. I am born and raised In Panama City Florida. My major is currently undecided. I am passionate about travel, and I enjoy spending time with friends and family.  '
  student_email: trt25b@fsu.edu
  student_photo: '72924'
  title: 'The Adventure Algorithm: Social Media and the Struggle for Adventure Tourism in New Zealand.'
  update_url: 'https://pc.fsu.edu/student-research/symposium/research-symposium-program-portal?element_parents=elements/student_photo&ajax_form=1&_wrapper_format=drupal_ajax&token=8Rti7OQSXcDylHHqwX1egoUEY6Yloqy6Ccu7069lSR8'
  work: Complete
  year: '2026'