Student Research Symposium Program Portal: Submission #227

serial: '227'
sid: '9075'
uuid: 6ed714c8-60fa-4b0a-a4ff-08c02c8caaea
uri: /student-research/symposium/research-symposium-program-portal
created: '1769828739'
completed: '1769828776'
changed: '1769828776'
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remote_addr: 67.177.84.222
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langcode: en
webform_id: research_portal
entity_type: node
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metatag: meta
data:
  abstract: 'Adventure tourism has experienced rapid growth in recent years, with social media playing an increasingly influential role in shaping travel interests and consumer decision-making. This study examines how social media engagement influences the popularity of adventure tourism businesses in New Zealand. Performance of adventure tourism remains underexplored in tourism research. The primary goal of this research is to better understand whether and to what extent social media engagement contributes to business popularity and perceived success within the adventure tourism industry. To address this research goal, this study will use content analysis and a comparative design to analyze 150 social media posts containing adventure tourism in New Zealand. Engagement metrics such as likes, comments, and shares, as well as content type, and creator data will be analyzed and compared to business performance indicators such as expected visitors, revenue, and growth statements. The expected significance of this research is that it will provide information to if social media has a significant impact on business outcomes, which will be useful to understand how to effectively market adventure tourism businesses. '
  additional_research_mentor: 'Dr. Wendy Ritz'
  annual_description: '5th annual Undergraduate Research Symposium, April 17, 2025'
  co_presenters: ''
  first_name: Tariana
  i_will_be_printing_my_poster: '0'
  keywords: 'Adventure Tourism, Social Media, Marketing'
  last_name: Trzaska
  major: 'Dual Enrolled Student; Intended Major - Communications'
  poster_pdf: ''
  poster_session_number: ''
  poster_thumbnail: ''
  presentation_modality: 'Face to Face Poster session'
  pronouns: She/Her
  research_mentor: 'Madi Flammia'
  research_mentor_s_college: 'The Collegiate School at FSU PC'
  research_mentor_s_department: Research
  research_mentor_s_email: mjf24@fsu.edu
  student_bio: 'My name is Tariana Trzaska, I am an eleventh-grade student at The Collegiate School FSU PC. I am born and raised In Panama City Florida. My major is currently undecided. I am passionate about travel, and I enjoy spending time with friends and family.  '
  student_email: trt25b@fsu.edu
  student_photo: '72924'
  title: 'Social Media Engagement and Business Popularity in the Adventure Tourism Industry: A New Zealand Case Study'
  update_url: 'https://pc.fsu.edu/student-research/symposium/research-symposium-program-portal?element_parents=elements/student_photo&ajax_form=1&_wrapper_format=drupal_ajax&token=8Rti7OQSXcDylHHqwX1egoUEY6Yloqy6Ccu7069lSR8'
  work: Exploratory
  year: '2026'