Student Research Symposium Program Portal: Submission #227

Primary Student Contact First Name: Tariana
Primary Student Contact Last Name: Trzaska
Pronouns: She/Her
Primary Student Contact FSU Student Email: trt25b@fsu.edu
Photo of all individuals presenting this work: https://pc.fsu.edu/system/files/webform/research_portal/9075/Screenshot%202026-01-30%20210254_0.png
Major(s) of all individuals presenting this work: Dual Enrolled Student; Intended Major - Communications
Bio of all individuals presenting this work:
My name is Tariana Trzaska, I am an eleventh-grade student at The Collegiate School FSU PC. I am born and raised In Panama City Florida. My major is currently undecided. I am passionate about travel, and I enjoy spending time with friends and family.  

Poster Title: Social Media Engagement and Business Popularity in the Adventure Tourism Industry: A New Zealand Case Study
Abstract:
Adventure tourism has experienced rapid growth in recent years, with social media playing an increasingly influential role in shaping travel interests and consumer decision-making. This study examines how social media engagement influences the popularity of adventure tourism businesses in New Zealand. Performance of adventure tourism remains underexplored in tourism research. The primary goal of this research is to better understand whether and to what extent social media engagement contributes to business popularity and perceived success within the adventure tourism industry. To address this research goal, this study will use content analysis and a comparative design to analyze 150 social media posts containing adventure tourism in New Zealand. Engagement metrics such as likes, comments, and shares, as well as content type, and creator data will be analyzed and compared to business performance indicators such as expected visitors, revenue, and growth statements. The expected significance of this research is that it will provide information to if social media has a significant impact on business outcomes, which will be useful to understand how to effectively market adventure tourism businesses. 

Research Mentor Name: Madi Flammia
Research Mentor's College (or High School): The Collegiate School at FSU PC
Research Mentor's Department (or Subject): Research
Research Mentor's Email: mjf24@fsu.edu
Additional Research Mentor(s): Dr. Wendy Ritz
Co-presenter(s): {Empty}
Keywords: Adventure Tourism, Social Media, Marketing
Poster Session/Number: {Empty}
Work: Exploratory (the research question has been identified and design of approach is outlined)
Presentation Modality: Face to Face Poster session
Poster PDF: {Empty}
Poster Thumbnail: {Empty}
I will be printing my poster: No
Year: 2026
Annual description: 5th annual Undergraduate Research Symposium, April 17, 2025
Update URL: https://pc.fsu.edu/student-research/symposium/research-symposium-program-portal?element_parents=elements/student_photo&ajax_form=1&_wrapper_format=drupal_ajax&token=8Rti7OQSXcDylHHqwX1egoUEY6Yloqy6Ccu7069lSR8
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