Student Research Symposium Program Portal: Submission #227
Submission information
Submission Number: 227
Submission ID: 9075
Submission UUID: 6ed714c8-60fa-4b0a-a4ff-08c02c8caaea
Submission URI: /student-research/symposium/research-symposium-program-portal
Submission Update: /student-research/symposium/research-symposium-program-portal?token=8Rti7OQSXcDylHHqwX1egoUEY6Yloqy6Ccu7069lSR8
Created: Fri, 01/30/2026 - 10:05 PM
Completed: Fri, 01/30/2026 - 10:06 PM
Changed: Tue, 03/17/2026 - 12:04 PM
Remote IP address: 67.177.84.222
Submitted by: Anonymous
Language: English
Is draft: No
Webform: Research Symposium Program Portal WF
Submitted to: Student Research Symposium Program Portal
| Primary Student Contact First Name | Tariana |
|---|---|
| Primary Student Contact Last Name | Trzaska |
| Pronouns | She/Her |
| Primary Student Contact FSU Student Email | trt25b@fsu.edu |
| Photo of all individuals presenting this work |
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| Major(s) of all individuals presenting this work | Dual Enrolled Student; Intended Major - Communications |
| Bio of all individuals presenting this work | My name is Tariana Trzaska, I am an eleventh-grade student at The Collegiate School FSU PC. I am born and raised In Panama City Florida. My major is currently undecided. I am passionate about travel, and I enjoy spending time with friends and family. |
| Poster Title | The Adventure Algorithm: Social Media and the Struggle for Adventure Tourism in New Zealand. |
| Abstract | Adventure tourism has seen rapid growth in recent years, with social media playing a major role in how destinations and experiences are promoted. This study examines whether social media engagement may help explain why adventure tourism to New Zealand appears to be falling behind. To test this, a comparative content analysis was conducted using social media posts from adventure tourism businesses in New Zealand, Brazil, and Costa Rica. A total of 45 posts were analyzed, with 15 posts from businesses in each country. Engagement metrics such as likes, shares, and comments were examined along with content type and creator information. These engagement patterns were then compared across the three countries. Results showed that Brazil received the most online engagement overall, while New Zealand posts generated significantly higher numbers of shares. Costa Rica demonstrated the lowest engagement numbers overall. The significance of this research is that it may provide insight into how social media marketing strategies influence tourism interest and help identify ways New Zealand adventure tourism businesses could improve their online promotion. |
| Research Mentor Name | Madi Flammia |
| Research Mentor's College (or High School) | The Collegiate School at FSU PC |
| Research Mentor's Department (or Subject) | Research |
| Research Mentor's Email | mjf24@fsu.edu |
| Additional Research Mentor(s) | Dr. Wendy Ritz |
| Co-presenter(s) | |
| Keywords | Adventure Tourism, Social Media, Marketing |
| Poster Session/Number | |
| Work | Complete |
| Presentation Modality | Face to Face Poster session |
| Poster PDF | T. Trzaska Poster.pdf168.6 KB
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| Poster Thumbnail | |
| I will be printing my poster | No |
| Year | 2026 |
| Annual description | 5th annual Undergraduate Research Symposium, April 17, 2025 |
| Update URL | https://pc.fsu.edu/student-research/symposium/research-symposium-program-portal?element_parents=elements/student_photo&ajax_form=1&_wrapper_format=drupal_ajax&token=8Rti7OQSXcDylHHqwX1egoUEY6Yloqy6Ccu7069lSR8 |