Office of Advancement

Campus Communication
Digital & Print Design
Editorial Services
Event Marketing
FSU Panama City Brand Guidelines
Graphic Design
Marketing
Photography & Videography
Press Releases
Public Service Announcement
Publications
Social Media
Style & Brand Information

• Brand Image Library
• College and Departmental Signatures
• Colors
• Fonts
• PC Photo Library
• Seals
• Stock Photos
• Typography

Website maintenance and development
Zoom Backgrounds

A brand platform is the set of values, keywords, promises, evidence and creative expression that support and define an organization’s brand. Florida State’s brand is authentic in that it represents the core values and beliefs of the university and was created, tested and supported by Florida State stakeholders.

The FSU Panama City Stylebook was created to promote FSU and the FSU Panama City brand and image through consistent use of the university's name, logo, colors, fonts, graphics and writing style. Working together, each element helps evoke the university's mission and message to various audiences.

The purpose of this stylebook is to clarify standards and provide the tools that accurately reflect the university. Though not intended to answer every question, this stylebook addresses common institutional identity issues.

FSU Panama City encourages the use of our name and/or logo on all campus publications. To ensure accuracy and consistency, please review all off-campus advertising, event promotion, etc. with the Office of Advancement.

The Office of Advancement promotes student life, academic achievements, faculty/staff accomplishments, etc.

FSU Panama City Style Guide
FSU University Relations Brand Guide

A trademark (or mark) is any logo, symbol, nickname, letter(s), word, slogan, or derivative used by an organization, company or institution to identify its goods/services and distinguish them from other entities or competitors. Any reference to the University or trademarks adopted hereafter and used or approved for use by Florida State University shall be subject to the policies and procedures of the Office of Trademark Licensing. Additionally, any derivations of the University marks which would cause consumers to erroneously believe that the product originated from or was sponsored or authorized by the University shall also be covered by the trademark licensing program policies and procedures.