Please contact Dr. Works (keworks@fsu.eu) for additional help: Submission navigation links for Research Symposium Program Portal WF ‹ Previous submission Next submission › Submission information Submission Number: 227 Submission ID: 9075 Submission UUID: 6ed714c8-60fa-4b0a-a4ff-08c02c8caaea Submission URI: /student-research/symposium/research-symposium-program-portal Submission Update: /student-research/symposium/research-symposium-program-portal?token=8Rti7OQSXcDylHHqwX1egoUEY6Yloqy6Ccu7069lSR8 Created: Fri, 01/30/2026 - 10:05 PM Completed: Fri, 01/30/2026 - 10:06 PM Changed: Fri, 01/30/2026 - 10:06 PM Remote IP address: 67.177.84.222 Submitted by: Anonymous Language: English Is draft: No Webform: Research Symposium Program Portal WF Submitted to: Student Research Symposium Program Portal Primary Student Contact First Name Primary Student Contact Last Name Pronouns Primary Student Contact FSU Student Email Photo of all individuals presenting this work Screenshot 2026-01-30 210254_0.png783.44 KB Remove Upload requirementsOne file only.2 MB limit. Major(s) of all individuals presenting this work Bio of all individuals presenting this work My name is Tariana Trzaska, I am an eleventh-grade student at The Collegiate School FSU PC. I am born and raised In Panama City Florida. My major is currently undecided. I am passionate about travel, and I enjoy spending time with friends and family. Poster Title Abstract Adventure tourism has experienced rapid growth in recent years, with social media playing an increasingly influential role in shaping travel interests and consumer decision-making. This study examines how social media engagement influences the popularity of adventure tourism businesses in New Zealand. Performance of adventure tourism remains underexplored in tourism research. The primary goal of this research is to better understand whether and to what extent social media engagement contributes to business popularity and perceived success within the adventure tourism industry. To address this research goal, this study will use content analysis and a comparative design to analyze 150 social media posts containing adventure tourism in New Zealand. Engagement metrics such as likes, comments, and shares, as well as content type, and creator data will be analyzed and compared to business performance indicators such as expected visitors, revenue, and growth statements. The expected significance of this research is that it will provide information to if social media has a significant impact on business outcomes, which will be useful to understand how to effectively market adventure tourism businesses. Research Mentor Name Research Mentor's College (or High School) Research Mentor's Department (or Subject) Research Mentor's Email Additional Research Mentor(s) Co-presenter(s) Keywords Poster Session/Number Work Complete Exploratory (the research question has been identified and design of approach is outlined) Presentation Modality Face to Face Poster session Synchronous Online Presentation Asynchronous Online Presentation Poster PDF Upload Upload requirementsOne file only.100 MB limit. Poster Thumbnail Please take a screenshot of your poster to be a thumbnail on your Symposium Program Profile. Upload Upload requirementsOne file only.2 MB limit. I will be printing my poster CAPTCHA What code is in the image? Enter the characters shown in the image. This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Save Leave this field blank
