Please contact Dr. Works (keworks@fsu.eu) for additional help: Submission navigation links for Research Symposium Program Portal WF ‹ Previous submission Next submission › Submission information Submission Number: 227 Submission ID: 9075 Submission UUID: 6ed714c8-60fa-4b0a-a4ff-08c02c8caaea Submission URI: /student-research/symposium/research-symposium-program-portal Submission Update: /student-research/symposium/research-symposium-program-portal?token=8Rti7OQSXcDylHHqwX1egoUEY6Yloqy6Ccu7069lSR8 Created: Fri, 01/30/2026 - 10:05 PM Completed: Fri, 01/30/2026 - 10:06 PM Changed: Tue, 03/17/2026 - 12:04 PM Remote IP address: 67.177.84.222 Submitted by: Anonymous Language: English Is draft: No Webform: Research Symposium Program Portal WF Submitted to: Student Research Symposium Program Portal Primary Student Contact First Name Primary Student Contact Last Name Pronouns Primary Student Contact FSU Student Email Photo of all individuals presenting this work Screenshot 2026-01-30 210254_0.png783.44 KB Remove Upload requirementsOne file only.2 MB limit. Major(s) of all individuals presenting this work Bio of all individuals presenting this work My name is Tariana Trzaska, I am an eleventh-grade student at The Collegiate School FSU PC. I am born and raised In Panama City Florida. My major is currently undecided. I am passionate about travel, and I enjoy spending time with friends and family. Poster Title Abstract Adventure tourism has seen rapid growth in recent years, with social media playing a major role in how destinations and experiences are promoted. This study examines whether social media engagement may help explain why adventure tourism to New Zealand appears to be falling behind. To test this, a comparative content analysis was conducted using social media posts from adventure tourism businesses in New Zealand, Brazil, and Costa Rica. A total of 45 posts were analyzed, with 15 posts from businesses in each country. Engagement metrics such as likes, shares, and comments were examined along with content type and creator information. These engagement patterns were then compared across the three countries. Results showed that Brazil received the most online engagement overall, while New Zealand posts generated significantly higher numbers of shares. Costa Rica demonstrated the lowest engagement numbers overall. The significance of this research is that it may provide insight into how social media marketing strategies influence tourism interest and help identify ways New Zealand adventure tourism businesses could improve their online promotion. Research Mentor Name Research Mentor's College (or High School) Research Mentor's Department (or Subject) Research Mentor's Email Additional Research Mentor(s) Co-presenter(s) Keywords Poster Session/Number Work Complete Exploratory (the research question has been identified and design of approach is outlined) Presentation Modality Face to Face Poster session Synchronous Online Presentation Asynchronous Online Presentation Poster PDF or Powerpoint T. Trzaska Poster.pdf168.6 KB Remove Upload requirementsOne file only.100 MB limit. Poster Thumbnail Please take a screenshot of your poster to be a thumbnail on your Symposium Program Profile. Upload Upload requirementsOne file only.2 MB limit. I will be printing my poster CAPTCHA What code is in the image? Enter the characters shown in the image. This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Save Leave this field blank
