Please contact Dr. Works (keworks@fsu.eu) for additional help: Submission navigation links for Research Symposium Program Portal WF ‹ Previous submission Next submission › Submission information Submission Number: 80 Submission ID: 7931 Submission UUID: 6c5bc967-29a8-4fff-9273-b2e0a0ce2e5c Submission URI: /student-research/symposium/research-symposium-program-portal Submission Update: /student-research/symposium/research-symposium-program-portal?token=O6SvY-o4SnPJ4J8dYdQFZBhyWYoi9bvZIt-qIYTdcvk Created: Thu, 02/06/2025 - 06:04 PM Completed: Thu, 02/06/2025 - 06:10 PM Changed: Mon, 04/14/2025 - 12:24 PM Remote IP address: 50.4.49.203 Submitted by: Anonymous Language: English Is draft: No Webform: Research Symposium Program Portal WF Submitted to: Student Research Symposium Program Portal Primary Student Contact First Name Primary Student Contact Last Name Pronouns Primary Student Contact FSU Student Email Photo of all individuals presenting this work Symposium Picture.png528.75 KB Remove Upload requirementsOne file only.2 MB limit. Major(s) of all individuals presenting this work Bio of all individuals presenting this work I am an FSU Panama City sophomore majoring in accounting with a minor in business administration. I am from Tallahassee, Florida, and I enjoy gardening, pickleball, and beach volleyball. I am academically driven with a 4.0 GPA. This is my second year attending the student research symposium. My career goal is to be a certified public accountant (CPA). Poster Title Abstract This study delves into the complexities of differentiated global marketing in the food industry, analyzing the usage of the fundamental marketing strategy of the marketing mix, in China and the United Kingdom (UK). It examines KFC’s usage of the marketing mix also known as the Four P’s (product, price, place, promotion), highlighting key areas that can lead to the branding success of a company. The study emphasizes the importance of companies in the food industry understanding that to expand globally, they must adapt their menu-products, pricing, and promotion based on the local culture and tastes. Through an examination of the differentiated global marketing strategy present in this real-world example, it offers insight into potential strategies for promotional success. By elucidating the intricacies of the global marketing process, this research aims to contribute to a deeper understanding of the importance of customer segmentation, behavioral targeting, and differentiated international marketing strategies. Research Mentor Name Research Mentor's College (or High School) Research Mentor's Department (or Subject) Research Mentor's Email Additional Research Mentor(s) Co-presenter(s) Keywords Poster Session/Number Work Complete Exploratory (the research question has been identified and design of approach is outlined) Presentation Modality Face to Face Poster session Synchronous Online Presentation Asynchronous Online Presentation Poster PDF Lin Ai Liao - 2025 Symposium Poster_0.pdf669.14 KB Remove Upload requirementsOne file only.100 MB limit. Poster Thumbnail Lin Ai Liao - 2025 Symposium Thumbnail.png382.34 KB Remove Upload requirementsOne file only.2 MB limit. I will be printing my poster CAPTCHA What code is in the image? Enter the characters shown in the image. This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Save Leave this field blank
