Student Research Symposium Program Portal

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Please review the Student Research Symposium Tutorial for additional help:
https://docs.google.com/document/d/1JTvzK3C5hwM3WB9nXOUmvvcerrVHdPg4GpY9jRL1QH8/edit?usp=sharing

Submission information

Submission Number: 80

Submission ID: 7931

Submission UUID: 6c5bc967-29a8-4fff-9273-b2e0a0ce2e5c

Submission URI: /student-research/symposium/research-symposium-program-portal

Submission Update: /student-research/symposium/research-symposium-program-portal?token=O6SvY-o4SnPJ4J8dYdQFZBhyWYoi9bvZIt-qIYTdcvk

Created: Thu, 02/06/2025 - 06:04 PM

Completed: Thu, 02/06/2025 - 06:10 PM

Changed: Mon, 04/14/2025 - 12:24 PM

Remote IP address: 50.4.49.203

Submitted by: Anonymous

Language: English

Is draft: No

Webform: Research Symposium Program Portal WF

Submitted to: Student Research Symposium Program Portal

First Name

Last Name

Pronouns

FSU Student Email

Student Photo

Symposium Picture.png528.75 KB

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Major(s)

Student Bio

Poster Title

Abstract

This study delves into the complexities of differentiated global marketing in the food industry, analyzing the usage of the fundamental marketing strategy of the marketing mix,  in China and the United Kingdom (UK). It examines KFC’s usage of the marketing mix also known as the Four P’s (product, price, place, promotion), highlighting key areas that can lead to the branding success of a company. The study emphasizes the importance of companies in the food industry understanding that to expand globally, they must adapt their menu-products, pricing, and promotion based on the local culture and tastes. Through an examination of the differentiated global marketing strategy present in this real-world example, it offers insight into potential strategies for promotional success. By elucidating the intricacies of the global marketing process, this research aims to contribute to a deeper understanding of the importance of customer segmentation, behavioral targeting, and differentiated international marketing strategies.

Research Mentor Name

Research Mentor's College (or High School)

Research Mentor's Department (or Subject)

Research Mentor's Email

Additional Research Mentor(s)

Co-presenter(s)

Keywords

Poster Session/Number

Work

Complete

Exploratory (the research question has been identified and design of approach is outlined)

Presentation Modality

Face to Face Poster session

Synchronous Online Presentation

Asynchronous Online Presentation

Poster PDF

Lin Ai Liao - 2025 Symposium Poster_0.pdf669.14 KB

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Poster Thumbnail

Lin Ai Liao - 2025 Symposium Thumbnail.png382.34 KB

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I will be printing my poster

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