Please contact Dr. Works (keworks@fsu.eu) for additional help: Submission navigation links for Research Symposium Program Portal WF ‹ Previous submission Next submission › Submission information Submission Number: 149 Submission ID: 8997 Submission UUID: 4213b84d-0178-47e8-9feb-0bd65483eced Submission URI: /student-research/symposium/research-symposium-program-portal Submission Update: /student-research/symposium/research-symposium-program-portal?token=5z8czdjRAmTCabwLlYcWRUNRKBYWULQOcxEfS_Rx6ts Created: Wed, 01/14/2026 - 03:21 PM Completed: Wed, 01/14/2026 - 03:31 PM Changed: Wed, 01/14/2026 - 03:31 PM Remote IP address: 2600:382:10d0:3c98:88f6:fa90:f018:46df Submitted by: Anonymous Language: English Is draft: No Webform: Research Symposium Program Portal WF Submitted to: Student Research Symposium Program Portal Primary Student Contact First Name Primary Student Contact Last Name Pronouns Primary Student Contact FSU Student Email Photo of all individuals presenting this work IMG_5475.jpg152.53 KB Remove Upload requirementsOne file only.2 MB limit. Major(s) of all individuals presenting this work Bio of all individuals presenting this work My name is Ivy Dixon, and I am a high school student currently enrolled in AP Research. My research focuses on how visual branding influences perceptions, specifically examining how the presence of a well-known logo compared to a generic logo affects students’ judgments. Through this project, I have developed skills in research design, data collection, and analysis while exploring how everyday visuals can shape opinions and decision-making. This experience has strengthened my interest in understanding human behavior and the impact of media and marketing on society. Poster Title Abstract This study examines how visual branding influences high school students’ perceptions of coffee quality based on appearance alone. Specifically, the research compares student responses to an image of coffee labeled with a well-known Starbucks logo versus an identical image labeled with a generic coffee logo. Participants were high school students who completed a visual-only survey in which they rated perceived coffee quality without tasting the product. By isolating branding as the independent variable, the study aimed to determine whether brand recognition affects judgments of quality. The findings suggest that recognizable branding plays a significant role in shaping perceptions, even when no physical differences in the product are present. This research highlights the impact of marketing and visual cues on consumer perception and decision-making among adolescents. Research Mentor Name Research Mentor's College (or High School) Research Mentor's Department (or Subject) Research Mentor's Email Additional Research Mentor(s) Co-presenter(s) Keywords Poster Session/Number Work Complete Exploratory (the research question has been identified and design of approach is outlined) Presentation Modality Face to Face Poster session Synchronous Online Presentation Asynchronous Online Presentation Poster PDF AP_Research_Poster_Ivy_Dixon.pdf2.54 KB Remove Upload requirementsOne file only.100 MB limit. Poster Thumbnail ChatGPT Image Jan 14, 2026 at 02_30_08 PM.png563.62 KB Remove Upload requirementsOne file only.2 MB limit. I will be printing my poster CAPTCHA What code is in the image? Enter the characters shown in the image. This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Save Leave this field blank
