Student Research Symposium Program Portal: Submission #205

Abstract New 3D technologies, such as Virtual Reality (VR) and Augmented Reality (AR) have shaped the architectural field in many ways. Such technologies, for example, have significant impacts on the way that customers interact with the professionals of this field. This study sets out to answer the following question: How does virtual reality influence customer satisfaction in architectural designs? Past studies have shown a positive correlation between these technologies and customer satisfaction by showing how virtual reality has made viewing architectural plans more immersive for their customers. However, these studies may have limited information, due to the newness of virtual reality integration in the architectural field. I intend to collect more recent data on customer satisfaction of architectural plans or ideas by surveying customers of a business that specializes in projecting their customers’ designs into a 3D full scale model, enabling them to ‘walk’ their plans. I plan to collect qualitative data on their satisfaction on the layout, aesthetic, and comfort of their plan before and after their walkthrough appointment. This project will expand on the knowledge that past studies have already researched on, in a more recent and local way.