Student Research Symposium Program Portal: Submission #241

Primary Student Contact First Name: Alyssa
Primary Student Contact Last Name: McMillan
Pronouns: {Empty}
Primary Student Contact FSU Student Email: xmcmiam@baystudent.org
Photo of all individuals presenting this work: https://pc.fsu.edu/system/files/webform/research_portal/9089/Alyssa%20act%20photo.jpg
Major(s) of all individuals presenting this work: AP Research
Bio of all individuals presenting this work:
I am a junior at Jr. Arnold High School who wants to major in Mechanical or Electrical Engineering. I plan to pursue this career at FSU PCB one day. My research topic is to what extent do factors such as brand recognition, nutritional content, and cost influence high school athletes' selection of sports drinks, and is this choice primarily driven by perceived performance benefits and sensory appeal rather than by nutrition information or packaging alone. I am also one of the team captains on the Lady Marlins Basketball team. I am also currently the President of the Student Government Association Class of 2027 at Arnold.  Through my academic and sport filled life I have developed time-management skills, leadership qualities, and a strong work ethic. 

Poster Title: To what extent do factors like brand recognition, nutrition, and cost influence high school athletes sport drink choices is primarily driven by perceived performance benefits and sensory appeal, rather than just nutrition information or packaging
Abstract:
Currently, there has been a massive increase in products being sold with some type of packaging used to draw the attention of consumers. This increased usage was sparked by the change in needs of packaging in today's market vs packaging's original purpose which is the reason why marketers have had to get creative in their schemes to attract consumers to their brands. These extra packaging were worsened by consumers' transition from in-store transactions to online transactions. Because of this, many businesses who have no extra money to invest in special designs and color schemes have begun to suffer the consequences of this increase in the race of the most attractive and eye-catching packaging.

Research Mentor Name: Doedy Deal
Research Mentor's College (or High School): Jr. Arnold High School
Research Mentor's Department (or Subject): AP Seminar/Research
Research Mentor's Email: dealm@bay.k12.fl.us
Additional Research Mentor(s): {Empty}
Co-presenter(s): {Empty}
Keywords: Sports, Marketing, Nutrition
Poster Session/Number: {Empty}
Work: Complete
Presentation Modality: Face to Face Poster session
Poster PDF: {Empty}
Poster Thumbnail: {Empty}
I will be printing my poster: No
Year: 2026
Annual description: 5th annual Undergraduate Research Symposium, April 17, 2025
Update URL: https://pc.fsu.edu/student-research/symposium/research-symposium-program-portal?element_parents=elements/student_photo&ajax_form=1&_wrapper_format=drupal_ajax&token=dXCx6GLz1G7Ftsj0UmmL8mtl8F2EwR5GFT2D1hjQlxc
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