Student Research Symposium Program Portal: Submission #149

serial: '149'
sid: '8997'
uuid: 4213b84d-0178-47e8-9feb-0bd65483eced
uri: /student-research/symposium/research-symposium-program-portal
created: '1768422106'
completed: '1768422668'
changed: '1768422668'
in_draft: '0'
current_page: ''
remote_addr: '2600:382:10d0:3c98:88f6:fa90:f018:46df'
uid: '0'
langcode: en
webform_id: research_portal
entity_type: node
entity_id: '14501'
locked: '0'
sticky: '0'
notes: ''
metatag: meta
data:
  abstract: |
    This study examines how visual branding influences high school students’ perceptions of coffee quality based on appearance alone. Specifically, the research compares student responses to an image of coffee labeled with a well-known Starbucks logo versus an identical image labeled with a generic coffee logo. Participants were high school students who completed a visual-only survey in which they rated perceived coffee quality without tasting the product. By isolating branding as the independent variable, the study aimed to determine whether brand recognition affects judgments of quality. The findings suggest that recognizable branding plays a significant role in shaping perceptions, even when no physical differences in the product are present. This research highlights the impact of marketing and visual cues on consumer perception and decision-making among adolescents.
  additional_research_mentor: ''
  annual_description: '5th annual Undergraduate Research Symposium, April 17, 2025'
  co_presenters: ''
  first_name: Ivy
  i_will_be_printing_my_poster: '1'
  keywords: 'Branding, Visual Perception, Consumer Behavior, Coffee Quality, High School Students'
  last_name: Dixon
  major: 'AP Research '
  poster_pdf: '72772'
  poster_session_number: ''
  poster_thumbnail: '72773'
  presentation_modality: 'Face to Face Poster session'
  pronouns: 'She/her '
  research_mentor: 'Dodey Deal '
  research_mentor_s_college: 'Arnold High School '
  research_mentor_s_department: 'AP Research '
  research_mentor_s_email: dealdm@k12.fl.us
  student_bio: |
    My name is Ivy Dixon, and I am a high school student currently enrolled in AP Research. My research focuses on how visual branding influences perceptions, specifically examining how the presence of a well-known logo compared to a generic logo affects students’ judgments. Through this project, I have developed skills in research design, data collection, and analysis while exploring how everyday visuals can shape opinions and decision-making. This experience has strengthened my interest in understanding human behavior and the impact of media and marketing on society.
  student_email: xdixoil@baystudent.org
  student_photo: '72770'
  title: 'The Effect of Coffee Branding on High School Students’ Perceptions of Quality'
  update_url: 'https://pc.fsu.edu/student-research/symposium/research-symposium-program-portal?element_parents=elements/student_photo&ajax_form=1&_wrapper_format=drupal_ajax&token=5z8czdjRAmTCabwLlYcWRUNRKBYWULQOcxEfS_Rx6ts'
  work: Complete
  year: '2026'