Research Symposium Program - Individual Details

  Back to Submissions

5th annual Undergraduate Research Symposium, April 17, 2025

Jennifer Mwenda

Jennifer Makena Mwenda.jpg

BIO

I am a high school Jr. at The Collegiate School at FSU PC and I do DE through FSU PC. I have maintained an all-A streak throughout my academic career and enjoy anything math related in school. I play many sports but have chosen to focus on soccer in high school. I also enjoy doing anything creative and hands on, having dabbled in many different things throughout my life.

Extended Reality Technology Influence on Customer Satisfaction of Architectural Designs

Authors: Jennifer Mwenda, Madisyn Flammia
Student Major: high school student - intended major, architecture
Mentor: Madisyn Flammia
Mentor's Department: Research
Mentor's College: The Collegiate School
Co-Presenters:

Abstract

The rise of new technologies has given headway to the use of new 3D technologies, such as Virtual Reality (VR) and Augumented Reality (AR), in the architectural field, affecting client perspective on building plans. Various studies have been conducted around the world on the use and effect these extended reality technologies on architectural clients. These studies have consistently found a positive correlation between this immersive and interactive technology and rising client satisfaction with design plans. However, data might be limited due to the nature of extended reality technology relatively new integration in the architectural field. The implications of previous studies on the effect of these technologies on client satisfaction deserve to be explored further. Understanding the effects of these technologies in customer satisfaction is significant mainly to architectural firms. Higher client satisfaction rates lead to client retention, referrals, and a stronger reputation in the firm’s community through the word of mouth of the clients. With the increasing competitive market, customer satisfaction is a key differentiator to set an architect apart from other competitors.

Keywords: virtual reality; architecture; design