With more than 15 years of experience in higher education and supervisory experience with public schools, Susan Hogg joined the admissions team at Florida State University Panama City as the Assistant Dean of Enrollment Management in May.

“I have a passion for helping students achieve their educational goals and supporting the mission and vision of the university,” said Hogg, who previously served as the Associate Vice President of Enrollment for the University of Lynchburg in Virginia. “When I got down here, I just fell in love with the place.” 

In a time when many colleges and universities are struggling, Hogg led an enrollment team at Lynchburg that successfully increased new first-year enrollment by 17 percent in the fall of 2023 and 75 percent over a two-year period, from fall 2022 through spring 2024. The university also increased transfer and adult students by 25 percent.

“One of my goals here is to increase visitors. We need to get the word out about this incredible place,” she said. “With out small size, students receive a unique and personalized experience. We don’t want this to be a secret.”

Hogg received her master’s degree in College Student Counseling and Personnel Services from Miami University in 1989, having earned her bachelor’s in Speech Communication and Rhetoric in 1987 from the University of North Carolina-Wilmington. She has worked as a career coach on the community college level and as a director of transfer student services.

Hogg and her husband Robert, a physicist, have four children, and she spent their early years as a full-time mom before entering local politics in Lynchburg. She served terms on the Campbell County School Board and the Campbell County Board of Supervisors, as well as serving on volunteer boards and committees.

She was also key in bringing Central Virginia's Governors School—a high school dual enrollment program similar to FSU PC’s laboratory Collegiate School—to the Lynchburg campus.

“I believe in partnerships,” Hogg said, noting her efforts to include St. Andrews businesses in this summer’s Discovery Day by the Bay events. “Tallahassee is also an important part of making Panama City grow, and they’ve been a great support as I got started here.”