Wendy Ritz, DBA

Business faculty
Ritz, DBA
Associate Teaching Professor
Office B-105A
(850) 770-2214

Academic Specialty: Marketing


  • Doctorate of Business Administration, Kennesaw State University,
  • Michael J. Coles College of Business
  • M.B.A., University of West Florida,
  • B.S., M.I.S., University of West Florida

Areas of Expertise:

  • Sales
  • Digital Marketing
  • International Marketing

Wendy Ritz draws on more than 20 years of international sales and marketing experience to introduce college students to a more applied learning environment. She strives to use projects which promote community engagement to expose students to real world business dilemmas both domestically and abroad. In the summer, 2019, she served as a faculty member with Florida State University’s International Programs in Valencia Spain. Wendy continues to remain current in industry and is a Direct Selling Education Foundation (DSEF) Fellow.  She is working with the Jim Moran College of Entrepreneurship [Wendy Plant], to host a DSEF event on both Tallahassee and Panama City campuses. In her free time, she enjoys spending time with her family.

Selected Published Research

Wolf, Marco Ritz, Wendy, and McQuitty, Shaun. (2022). "The Role of Affinity for Prosumption Experiences and Values." The Journal of Consumer Behavior,  (November). https://doi.org/10.1002/cb.2105

Whiting, Anita, Ritz, Wendy, and Joie S. Hain. (2021). "Exploring the effects on students from converting on-campus classes to online due to the COVID-19 pandemic," Journal for Advancement of Marketing Education, 29 (1), 13-24.

Steward, Michelle, Narus, James, Roehm, Michelle, and Ritz, Wendy, “From Transactions to Journeys and Beyond: The Evolution of B2B Buying Process Modeling,” Journal of Industrial Marketing Management, Accepted May 2, 2019.

Hain, Joie. S. and Ritz, Wendy. (2020). “Skills development through experiential learning: A case for the application of the enterprise marketing variation model.” Marketing Education Review, https://doi.org/10.1080/10528008.2020.1830704 

Wolf, Marco, Ritz, Wendy, and McQuitty, Shaun, (2020), “Prosumers Who Home Brew: A Study of Motivations and Outcomes,” Journal of Marketing Theory and Practice, https://doi.org/10.1080/10696679.2020.1801321

Steward, Michelle, Narus, James, Roehm, Michelle, and Ritz, Wendy. (2019). “From transactions to journeys and beyond: The evolution of B2B buying process modeling,” Journal of Industrial Marketing Management, 83 (Nov), 288-300. https://www.sciencedirect.com/science/article/abs/pii/S0019850118305959?via%3Dihub

Wendy Ritz, Marco Wolf, and Shaun McQuitty (2018), “Digital Marketing Adoption and Success for Small Businesses,Journal of Research in Interactive Marketing.

Wendy Ritz, Michelle D. Steward, Felicia N. Morgan, and Joseph F. Hair Jr., “When Sales and Marketing Aren’t Aligned, Both Suffer,” Harvard Business Review, June 1, 2018.

Peter Rhea, Alan Kolp, Wendy Ritz, and Michelle D. Steward, “Corporate Ethics Can’t Be Reduced to Compliance,” Harvard Business Review, April 29, 2016. 

Export Award

On April 20, 2013, Dr. Wendy Ritz, was presented the U. S. Department of Commerce’s Export Achievement Certificate by Congresswoman Debbie Wasserman Schultz (D). An additional presenter was Miguel Olivares, Senior International Trade Specialist for the U.S. Department of Commerce, Export Assistance Center. 

Curriculum Vitae