Corporate & Public Communication
The Corporate and Public Communication (CPC) major at FSU Panama City is an on-campus and online major in the Professional Communication Master’s Degree program. The CPC major is a terminal master’s degree designed for those currently employed in or seeking professional positions emphasizing public affairs, public information and public issues management in business, government, not-for-profit organizations or educational institutions. Curriculum focuses on combining theory and application to prepare students for advancement within their profession. Upon graduation, students will have experience planning and implementing marketing campaigns, resolving conflicts, managing individuals in crises, using the appropriate tools of persuasion and analyzing research data.
With an 11:1 average Faculty: student
ratio, our students receive the
individual attention and support they
need to succeed.
With evening coursework options,
this program is ideal for working and
future professionals.
Upon graduation, students will be prepared for professional careers, have experience in formal communication presentations, and basic knowledge of communication theories.
What can I expect from the Corporate & Public Communication Master's Program?
Emphasizing theory, research and application, the Master of Corporate & Public Communication provides students with a broad set of skills in organizational and strategic communication. Course design focuses on the decision-making and practical skills needed to assess organizational forces, and manage the planning, execution and evaluation of communication strategies for the multitude of external and internal audiences in local, national and global markets.
In the CPC Program Graduate Students will learn and apply:
- A holistic approach to manage individuals and crisis.
- Analyze the content of various messages for communication consistency.
- Plan and implement strategic marketing, advertising, or public relations campaigns.
The CPC Program is ideal for:
- Working and future professionals
- Individuals interested in public affairs, public information, business, non-profits, educational institutions and more
- Students looking to advance in their careers
What degrees or certifications are offered in this program?
COMBINED BS/MS PROFESSIONAL COMMUNICATION PROGRAM
Academically strong students may complete the bachelor’s program in Professional Communication and master’s program in Corporate and Public Communication at an accelerated pace by applying to the combined bachelor’s/master’s program.
What types of careers could this program prepare me for?
Career options include Communications Director, Corporate Public Relations, Community Organizing and Outreach, Marketing Communications, Internal Communications, Media Analysis, Publicity Management, Political, Civic and Government Communications, Event Coordinator, Research Analyst, Digital Media Manager.
Upcoming Events
Join one of our upcoming information sessions to hear from our staff and faculty about the application process and program. For more information, contact the graduate program coordinator.