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Corporate and Public Communication

Convey your message.

Combine theory and application to convey ideas, including verbal and nonverbal messages, to the world. A master's degree in professional communication offers students a broad understanding of fundamental communication, providing the tools to succeed in field such as business, marketing or communication.

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Program Information

  • College: Applied Studies
  • Degree: Masters of Science

 

Advising

  • Angie SextonAcademic Coordinator
    Address: College of Applied Studies Office Building 108 Panama City, FL 32405-1099
    Phone: (850) 770-2178
    Email: asexton@pc.fsu.edu

Faculty

  • Sandra Halvorson, PhD
    Address: Office: HAC A111-G Panama City, Florida, 32405-1099
    Phone: (850) 770-2249
    Email: shalvorson@pc.fsu.edu
  • Stan Lindsay, PhD
    Address: Office: HAC A111-F Panama City, Florida, 32405-1099
    Phone: (850) 770-2262
    Email: slindsay@pc.fsu.edu
  • Mike Wallace, PhD
    Address: Office: HAC A111-F Panama City, Florida, 32405-1099
    Phone: (850) 770-2246
    Email: mbwallace@fsu.edu

The College of Applied Studies offers a terminal Master's degree for graduate students currently employed in or seeking professional positions emphasizing public affairs, public information, and public issues management within business, government, not-for-profit organizations, or educational institutions. By the conclusion of the master's program, students will be competent in select areas of organizational communication.

The goals of the CPC program include:

  • Preparing students for professional careers within business, government, not-for-profit organizations or educational institutions
  • Providing students with experience in making formal communication presentations
  • Helping students develop quantitative and qualitative skills in organizational communication contexts and
  • Equipping students with basic knowledge of communication theories with particular emphasis on those that apply to corporate and public affairs, public information, and issue management

The skills to be developed include:

  • The ability to successfully plan and implement marketing, advertising or public relations campaigns
  • The ability to successfully resolve conflicts
  • The ability to successfully manage individuals and crises
  • The ability to find in any case the available means of persuasion
  • The ability to analyze the content of various messages
  • The ability to perform computer-mediated, social scientific communication research

Admission Requirements:

To be considered for admission a student must have attained a GPA (Grade Point Average) of at least 3.0 (on a 4.0 system) on all work attempted while registered as an upper-division student working toward a baccalaureate degree or a combined verbal and quantitative score of at least 300 on the Graduate Record Examination (GRE). Students may be admitted from a field closely allied to Communication. Such students, however, may need to complete extra course work to make up deficiencies.

School Requirements:

All supporting documents must be uploaded to the university online admissions application.

  • University application for admission to a graduate program at Florida State University. (Must apply online at https://admissions.fsu.edu/gradapp/ ).
  • Pay application fee. (Graduate students may pay online).
  • One official transcript from all colleges attended
  • Official GRE scores. When registering for the GRE, you must select a location code to send the scores.  This code is 5219.
  • An applicant statement addressing the following questions:
  • Why have you chosen to apply to our master's program?
  • What are your short and long-term career goals? What do you plan to be doing in five years and in ten years?
  • What experiences and competencies make you a strong candidate for our program (internships, work experience, computer literacy, awards, etc.)?
  • Three letters of recommendation
  • A resume or curriculum vitae
  • A writing sample
  • Program of Study Worksheet

Degree Requirements

This program requires a minimum of thirty-three (33) hours of course work plus a comprehensive exam.  It is possible to complete the program in as few as two years if some course work is completed during summer sessions. The program requires students to take:

  • Six (6) hours of course work in Theory and Principles,
  • Six (6) hours of course work in Research and Methods,
  • Nine (9) hours of course work in Applications,
  • Twelve (12) additional hours of approved Communication and outside courses (no more than 2 classes outside of the Communication major may be taken)
  • A Comprehensive Examination

Students must complete a minimum of thirty-three (33) course hours, twenty-seven (27) of which must be letter-graded. Students who have completed insufficient course work in Communication at the undergraduate level (e.g. students who did not major in a communication-related area) may be required to take up to nine additional hours of letter-graded undergraduate course work as determined by their graduate advisors. Note: These additional hours will not count toward completion of the thirty-three (33) graduate-level semester hours.

Theory and Principles (6 credits 5000 level or above)

Required

  • COM 5126 (3) Organizational Communication Theory & Practice

And at least one of the following:

  • COM 6403r (3) Advanced Problems: Integrated Marketing Communication
  • MMC 5600 (3) Mass Communication Theory and Effects
  • SPC 5545 (3) Studies in Persuasion

Research and Methods (6 credits 5000 level or above)

Required

  • COM 5127 (3) Assessing Organizational Communication*
  • COM 5316 (3) Statistical Methods in Communication Research*

Applications (9 credits 5000 level or above)

Required

  • COM 5526 (3) Marketing Communication Management
  • SPC 5442 (3) Group Dynamics and Leadership

And at least one of the following:

  • ADV 5503 (3) Media Consumer Behavior
  • COM 5469 (3) Communication Planning & Dispute Resolution

Planned Course Schedule

All of our graduate courses begin at 5 pm and last until 7:30 pm during the fall and spring (until 8:30 pm in the summer). Dr. Halvorson's courses are almost always on Mondays. Dr. Lindsay’s are always on Tuesdays in fall and spring (Mondays in the summer). Dr. Wallace's are almost always on Thursdays in fall and spring (Tuesday-Thursday in the summer).

EVERY FALL SEMESTER

  • COM 5127 Assessing Organizational Com REQUIRED
    MMC 5600 Mass Communication Theory & Effects (ODD YEARS—Either this or SPC 5545 REQUIRED)
  • SPC 5545 Persuasion (EVEN YEARS—Either this or MMC 5600 REQUIRED)
    SPC 5442 Group Dynamics & Leadership REQUIRED
  • COM 4431 Rhetoric of a Global Corporation OPTIONAL (Max. of 2 4000 level courses)
  • MMC 4300 Diffusion of Innovations OPTIONAL (Max. of 2 4000 level courses)
  • SPC 4620 Strategic Speech Making OPTIONAL (Max. of 2 4000 level courses)

EVERY SPRING SEMESTER

  • COM 5526 Marketing Com Management (EXCEPT S16) REQUIRED
    COM 5126 Organizational Communication Theory and Practice (S16) REQUIRED
  • COM 5316 Statistical Methods in Communication Research REQUIRED
    COM 5469 Communication Planning and Dispute Resolution (EVEN YRS) This, SPC 6920, or ADV 5503 REQ.
  • SPC 6920 Colloquium in Speech Communication: Training and Consult (ODD YRS) This, COM 5469, or ADV 5503 REQ.
  • COM 4431 Rhetoric of a Global Corporation OPTIONAL (Max. of 2 4000 level courses)
  • SPC 4360 Interviewing OPTIONAL (Max. of 2 4000 level courses)

EVERY SUMMER SEMESTER

  • COM 5126 Organizational Communication Theory and Practice. (EXCEPT SU16) REQUIRED
  • ADV 5503 Media Consumer Behavior (Su16) This, COM 5469, or SPC 6920 REQ.
  • RTV 5423 New Communication Technology: Theory & Research OPTIONAL
  • COM 4431 Rhetoric of a Global Corporation OPTIONAL (Max. of 2 4000 level courses)
  • ADV 4800 Creative Strategy II OPTIONAL (Max. of 2 4000 level courses)

OPTIONAL*

  • ADV 4800 Creative Strategy II
  • COM 4431 Rhetoric of Global Corporation
  • MMC 4300 Communication and Change: Diffusion of Innovation
  • SPC 4540 Persuasion
  • SPC 4620 Strategic Speech Making
  • SPC 4630 Interviewing

*Strongly recommended for non-Communication Bachelor’s degree students

 Printable Schedule

Courses taken for undergraduate credit do not count toward a graduate degree, unless the courses are in Communication at the 5000 level or above and are taken after being accepted into the B.S./M.S. program. Furthermore, if a student took SPC4540 as an undergraduate student at FSU Panama City, s/he may not take COM5526 as part of his/her MS degree.  If a student took SPC3231 as an undergraduate student at FSU Panama City, s/he may not take COM5126 as part of his/her MS degree.  If a student took SPC3513 as an undergraduate student at FSU Panama City, s/he may not take ADV5503 as part of his/her M.S. degree. Since some of these courses are REQUIRED courses, the student is allowed to substitute any other 5000 or 6000 level course, including online courses offered by Tallahassee faculty.

Comprehensive Exam (0 CREDITS)

COM 8966c Master’s Comprehensive Examination*
*Students enrolled in this program will be required to pass a comprehensive examination covering course work and assigned readings

Total Minimum credit hour requirements 33

Additional Information and Advising

Last Name A-G: Stan A. Lindsay, Ph.D. Teaching: Media Consumer Behavior, Assessing Organizational Communication, Organizational Communication Theory, and Marketing Communication Management. (850) 770-2262, slindsay@pc.fsu.edu

Last Name H-M: Mike Wallace, Ph.D. Teaching: Mass Communication Theory, Statistical Methods, and New Communication Technology.  (850) 770-2246,  mwallace@pc.fsu.edu

Last Name N-Z: Sandra Halvorson, Ph.D.  Teaching:  Group Dynamics and Leadership, Communication Planning and Dispute Resolution, and Colloquium in Speech Communication: Training and Consulting. (850) 770-2249,  shalvorson@pc.fsu.edu