Corporate and Public Communication
Florida State University Panama City Graduate Advising
Dr. Stan Lindsay, Professional Communication Advisor (Last name A-G)
Florida State University Panama City
Holley Academic Center, A111-F
(850) 770-2262, slindsay@pc.fsu.edu
Dr. Mike Wallace, Professional Communication Advisor (Last name H-M)
Florida State University Panama City
Holley Academic Center, A111-M
(850) 770-2246, mwallace@pc.fsu.edu
Dr. Sandra Halvorson, Professional Communication Advisor (Last name N-Z)
Florida State University Panama City
Holley Academic Center, A111-G
(850) 770-2249, shalvorson@pc.fsu.edu
Florida State University Graduate Coordinator
Natashia Hinson-Turner, Graduate Coordinator
Florida State University
School of Communication
(850) 644-5034, natashia.turner@cci.fsu.edu
Master of Science in Corporate and Public Communication
The College of Communication and Information offers a terminal Master's degree for graduate students currently employed in or seeking professional positions emphasizing public affairs, public information, and public issues management within business, government, not-for-profit organizations, or educational institutions. By the conclusion of the master's program, students will be competent in select areas of organizational communication.The goals of the CPC program include:
- Preparing students for professional careers within business, government, not-for-profit organizations, or educational institutions;
- Providing students with experience in making formal communication presentations;
- Helping students develop quantitative and qualitative skills in organizational communication contexts; and
- Equipping students with basic knowledge of communication theories with particular emphasis on those that apply to corporate and public affairs, public information, and issue management.
The skills to be developed include:
- The ability to successfully plan and implement marketing, advertising, or public relations campaigns;
- The ability to successfully resolve conflicts;
- The ability to successfully manage individuals, and crises;
- The ability to find in any case the available means of persuasion;
- The ability to analyze the content of various messages; and
- The ability to perform computer-mediated, social scientific communication research.
Admission Requirements
To be considered for admission a student must have attained a GPA (Grade Point Average) of at least 3.0 (on a 4.0 system) on all work attempted while registered as an upper-division student working toward a baccalaureate degree or a combined verbal and quantitative score of at least 300 on the Graduate Record Examination (GRE). Students may be admitted from a field closely allied to Communication. Such students, however, may need to complete extra course work to make up deficiencies.
- University application for admission to a graduate program at Florida State University. (Must apply online at https://admissions.fsu.edu/gradapp/ ).
- Pay application fee. (Graduate students may pay online).
- Two official transcripts from all colleges attended. (Send to the College of Communication and Information, University Center C, Suite 3100, Tallahassee, FL 32306-2664, Attention: Natashia Hinson-Turner. Email: natashia.turner@cci.fsu.edu, Telephone: 850-644-5034).
- Official GRE scores. When registering for the GRE, you must select a location code to send the scores. This code is 5219 for FSU main campus; there are no other options.
School Requirements
All supporting documents must up loaded to the university online application.
-
An applicant statement addressing the following questions:1. In which master's degree program are you most interested?
2. What are your short and long-term career goals? What do you plan to be doing in five years and in ten years?
3. Why have you chosen to apply to our master's program?
4. What experiences and competencies make you a strong candidate for our program (internships, work experience, computer literacy, awards, etc.)?
- Three letters of recommendation
- A resume or writing sample (optional for master's students). Click here for instructions for submitting supporting documents.
Degree Requirements
This program requires a minimum of thirty-three (33) hours of course work plus a comprehensive exam. It is possible to complete the program in as few as two years if some course work is completed during summer sessions. The program requires students to take:
- Six (6) hours of course work in Theory and Principles,
- Six (6) hours of course work in Research and Methods,
- Nine (9) hours of course work in Applications,
- Twelve (12) hours of approved Electives, and
- A Comprehensive Examination
Students must complete a minimum of thirty-three (33) course hours, twenty-seven (27) of which must be letter-graded, twenty-one (21) of which must be taken in the College of Communication & Information. Students who have completed insufficient course work in Communication at the undergraduate level (e.g. students who did not major in a communication-related area) may be required to take up to nine additional hours of letter-graded undergraduate course work as determined by their graduate advisors. [Note: These additional hours will not count toward completion of the thirty-three (33) graduate-level semester hours].
| THEORY AND PRINCIPLES (6 CREDITS 5000 LEVEL OR ABOVE ) | ||
| REQUIRED | CREDITS | |
| COM 5126 | Organizational Communication Theory and Practice | 3 |
| And at least one of the following | ||
| COM 6403r | Advanced Problems: Integrated Marketing Communications | 3 |
| MMC 5600 | Mass Communication Theory and Effects | 3 |
| SPC 5545 | Studies in Persuasion | 3 |
| RESEARCH AND METHODS (6 CREDITS 5000 LEVEL OR ABOVE) | ||
| REQUIRED | CREDITS | |
| COM 5127 | Assessing Organizational Communication * | 3 |
| COM 5316 | Statistical Methods in Communication Research* | 3 |
| APPLICATIONS (9 CREDITS 5000 LEVEL OR ABOVE) | ||
| REQUIRED | CREDITS | |
| SPC 5442 | Group Dynamics and Leadership | 3 |
| COM 5526 | Marketing Communication Management | 3 |
| And at least one of the following | ||
| ADV 5503 | Media Consumer Behavior | 3 |
| COM 5469 | Communication Planning and Dispute Resolution | 3 |
| SPC 6920r | Colloquium in Speech Communication: Training and Consulting | 3 |
| RTV 5253 | New Communication Technology | 3 |
| COM 5906r | Directed Individual Studies | 3 |
| COM 5911r | Supervised Research | 1-3 |
| COM 5940r | Supervised Teaching | 1-3 |
| *Strongly recommended for non-Communication Bachelor’s degree students | ||
| OPTIONAL | ||
| SPC 4620 | Strategic Speech Making | 3 |
| ADV 4002 | Creative Strategy II | 3 |
| MMC 4300 | Comm. and Change: Diffusion of Innovation | 3 |
| SPC 4540 | Persuasion | 3 |
| COM 5906 | Religious Rhetoric at Walt Disney World | 3 |
| COM 5911 | Rhetoric of Disney Music | 3 |
| COMPREHENSIVE EXAM (0 CREDITS) | ||
| COM 8966c | Master’s Comprehensive Examination* | 0 |
| *Students enrolled in this program will be required to pass a comprehensive examination covering course work and assigned readings | ||
| TOTAL Minimum credit hour requirements | 33 | |
Planned Course Schedule
Note: All graduate courses are offered in the evenings (5 p.m. or later)
| FIRST YEAR SUMMER SEMESTER 2012 | |
| RTV 5253 | New Communication Technology |
| ADV 5503 | Media Consumer Behavior |
| FIRST YEAR FALL SEMESTER 2012 | |
| COM 5526 | Marketing Communication Management |
| SPC 5442 | Group Dynamics and Leadership |
| MMC 5600 | Mass Communication Theory |
| FIRST YEAR SPRING SEMESTER 2013 | |
| COM 5127 | Assessing Organizational Communication |
| COM 5469 | Com Planning and Dispute Resolution |
| TBA | |
| SECOND YEAR SUMMER SEMESTER 2013 | |
| COM 5316 | Statistical Methods |
| COM 5126 | Organizational Communication Theory and Practice |
| *COM 5316 is required of all students and COM 5127 is a prerequisite for taking COM 5316 | |
No more than 2 classes outside of the Communication major may be taken.
Courses in brackets are not currently offered.
Printable version of degree requirements (pdf 94.33 kB)
Degree planning worksheet (pdf 173.83 kB)
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