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Undergraduate Certificate in Special Events

Program faculty

Special events are sporting, business, cultural or other type of activity that occur during a limited to fixed time and aim to generate money, gain publicity, raise awareness, increase or improve reputation, and/or recognize people in an organization or it successes. Events bring people together to celebrate and mark occasions great and small.

A Certificate in Special Events at FSU Panama City prepares students for various employment opportunities in the special events industry.


  • business and corporate events
  • cause-related and fundraising events
  • expositions, tradeshows and exhibitions
  • government and civic events
  • entertainment and leisure events
  • fairs and festivals
  • retail and marketing events
  • hospitality and tourism events
  • meetings, conferences and conventions
  • social/life-cycle events
  • sports events


  • sports and tourism for government agencies
  • non-profit organizations
  • private companies
  • resort and commercial properties
  • parks and recreation agencies





Course Description

This program requires 12 credit hours of course work offered as a combination of two distance learning, one hybrid and one face-to-face or online. Four courses provide students with the knowledge and skills of the latest techniques in special events needed as a future professional. Each course below is three credits individually.

LEI 3312 Introduction to Special Events introduces students to special event planning and prepares them to design and implement a variety of special events for leisure, recreation and park organizations, community organizations, nonprofit agencies, associations, corporations and other organizations.

LEI 4314 Event Operations and Management is an advanced course in event planning and operations that will provide students the opportunity to apply skills and concepts needed to plan and produce successful events.  The focus will be on managerial aspects of events such as financing, economic impact, promotion and legal issues involved with special events.

LEI 4561 Special Events Promotions presents students with an overview of standard event promotional techniques used by event producers and includes online marketing strategies. Research, creativity, writing, analysis and organization are skills required to succeed in this course.

LEI 4864 Technology for Events introduces students to the variety of ways computer applications and other technologies are used in the planning, design, marketing and evaluation of events.*

*LEI 4864 Technology for Events has been approved for the Liberal Studies for the 21st Century curriculum, effective Fall 2017. This course is approved for the Computer Competency designation.


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