Marketing Requests


The mission of the Office of Advancement is to engage prospective students, faculty, staff, alumni and donors in the life of Florida State University Panama City. Through events, integrated marketing and communications the goal is to increase enrollment, awareness and philanthropy.   
Our vision is to build a culture of engagement and transformation that supports and promotes the FSU brand promise on-campus to faculty, staff and students, within the community and to prospective students.


Campus Communication
Digital & Print Design
Editorial Services
Event Marketing
FSU Panama City Brand Guidelines
Graphic Design
Photography & Videography
Press Releases
Public Service Announcement
Social Media
Style & Brand Information

Website maintenance and development
Zoom Backgrounds

What is a brand?

A brand platform is the set of values, keywords, promises, evidence and creative expression that support and define an organization’s brand. Florida State’s brand is authentic in that it represents the core values and beliefs of the university and was created, tested and supported by Florida State stakeholders.

What is a stylebook?

The FSU Panama City Stylebook was created to promote FSU and the FSU Panama City brand and image through consistent use of the university's name, logo, colors, fonts, graphics and writing style. Working together, each element helps evoke the university's mission and message to various audiences.

The purpose of this stylebook is to clarify standards and provide the tools that accurately reflect the university. Though not intended to answer every question, this stylebook addresses common institutional identity issues.

FSU Panama City encourages the use of our name and/or logo on all campus publications. To ensure accuracy and consistency, please review all off-campus advertising, event promotion, etc. with the Office of Advancement.

The Office of Advancement promotes student life, academic achievements, faculty/staff accomplishments, etc.

FSU Panama City Stylebook
FSU University Relations Brand Guide

What is a trademark?

A trademark (or mark) is any logo, symbol, nickname, letter(s), word, slogan, or derivative used by an organization, company or institution to identify its goods/services and distinguish them from other entities or competitors. Any reference to the University or trademarks adopted hereafter and used or approved for use by Florida State University shall be subject to the policies and procedures of the Office of Trademark Licensing. Additionally, any derivations of the University marks which would cause consumers to erroneously believe that the product originated from or was sponsored or authorized by the University shall also be covered by the trademark licensing program policies and procedures.


Becky Kelly

(850) 770-2151
HAC A313 C

Summer Toomey

Assistant Director
(850) 770-2153
HAC A313 G


Helen Johnson

Media Specialist
850) 770-2158
HAC A313 J


Kyle Middlemass

Media Specialist
(850) 770-2154
HAC A313 I


Tony Simmons

(850) 770-2156
HAC A313 E


Raemi Creteur

Event Coordinator
(850) 770-2168
HAC A313 H


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